How We Check Projects

Payment buys distribution, never a good word. These are the checks every project passes first.

Projects pay us to publish and send out their press releases. That money keeps our guides free. It doesn't buy a good word from us, and it doesn't get a project past these checks.

What we check before we take a project

  1. Who is behind it: named people or a registered company we can look up.
  2. A working website and, for a token, a contract address we can check on a public token scanner for honeypot code, high taxes and who controls the contract.
  3. No promised returns, price targets or "guaranteed" yields anywhere in the release.
  4. No "connect your wallet to claim" links, and no surprise airdrops in the release.
  5. Every claim in the release links to proof: an audit, a listing, a partner's own announcement.
  6. No fake urgency: no countdowns or "last chance" lines we can't confirm.

We use the same checks we teach readers in How to Check if a Crypto Project Is Legit and our due diligence checklist.

What we say no to

Anonymous teams with no way to check them, copies of other projects, "doubling" or recovery offers, and anything our own Scams section warns readers about. If a project fails a check, we tell them which one.

How a paid release is labelled

Every paid release says it is a press release from the project at the top. It sits in our Press Releases section, not in our guides or news. Our editorial pages are never for sale.

See what a release really does

We ran our own release through the same process and published the full numbers: Our Bitcoin ATM release, by the numbers.

Questions before you buy? Contact us or see our packages.
Robert Stone
Editor, DeFi Market Journal

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