DeFi Market
Before someone signs up to a crypto exchange, wallet or DeFi app now, there's a good chance they ask ChatGPT one question first: is this legit? Since Tuesday, 10 November 2026, the company behind the answer can step into it. OpenAI's new Business Hub lets a crypto company claim its business profile inside ChatGPT for free, correct the facts ChatGPT shows about it, earn a blue check, and see how often ChatGPT mentioned it in the last 28 days.
In short: find the business in Business Hub, prove it's yours by business phone, business email, Shopify or a DNS record (a line added to your website's domain settings), wait for review, then pass an identity check run by Persona, an ID-verification company OpenAI uses. It won't buy a recommendation. OpenAI says claiming doesn't promise higher placement. But in a field full of copycat names and fake apps, a verified profile with correct facts is the clearest way to tell ChatGPT which company is the real one.
Prefer to watch? The claim steps in a short video.
What "Businesses in ChatGPT" actually is
OpenAI calls it Businesses in ChatGPT, and the control room is called Business Hub. It does three things. It lets an owner claim the profile ChatGPT already keeps about a business, often built from public listings. It lets the owner fix that information: what you sell, where you work, your website. And it shows insights, a small dashboard of how ChatGPT has been talking about you.
A fourth piece, Business Agents, lets a customer chat with a business's own assistant inside ChatGPT. At launch it is limited to eligible online shops and online service businesses in the United States, and OpenAI labels those chats as separate from ChatGPT's own answers. Most local trades will see an "agent builder isn't available yet" message for now.
How to claim your crypto company in ChatGPT, step by step
- Sign in to ChatGPT with the account you want to own the profile. Use a work account you control, not a staff member's personal one, because this account becomes the admin.
- Open Business Hub. Go to chatgpt.com/business-hub, or start from OpenAI's help page, "Setting up your business on ChatGPT". Search your business name.
- Pick your listing, or add it. If ChatGPT already shows your business, select it and choose to claim it. If not, you can add an eligible business. Most crypto companies should choose the website option: OpenAI's setup guide says only stores and restaurants can claim an existing U.S. listing for now, and the physical-location option may show a waitlist. Claiming your main brand doesn't cover other offices or locations.
- Prove it's yours. Choose one route: a code sent to the business phone, a code sent to a business email, a TXT record (a short line of text) added to your domain's DNS settings, which tell the internet where your website and email live, or your Shopify account. The phone or email route is quickest if those details already match your public listing.
- Wait for review. You'll see "Claim received, review in progress," and OpenAI emails you when it's done.
- Pass the identity check. Before you can publish changes or see insights, Persona checks who you are. Have a government ID ready, and possibly business registration papers or proof you can act for the business. Persona offers a QR code or a secure link, with no app to install. If the check freezes on your phone, open the secure link on a computer with a webcam instead.
- Fix your details and publish. Check every line ChatGPT shows: name, category, services, area, website, phone. Then add teammates or your agency from the admin settings if someone else will help.
The DNS step trips people up. If you choose the website route, paste the TXT value exactly as ChatGPT shows it.
Many DNS screens add your domain name on their own, so if the host field already ends in your domain, entering the full host name can create a doubled address and the check fails.
Add the record where your domain's DNS is actually managed (often your web host's zone editor), and if you're not sure, ask whoever runs your website. DNS changes can take time to appear, so check again later rather than adding a second record.
What the insights show, and what they don't
| Number | What it counts | What it doesn't prove |
|---|---|---|
| Mentions | Times ChatGPT showed your business: for a local business, when your location appears as a result; for an online business, when ChatGPT cites your website | That anyone read it. Your brand name appearing in plain text alone isn't counted |
| Website clicks | Clicks on your link from ChatGPT | A visit, a call or a sale. Check those in your own analytics |
| Time window | The last 28 days, as totals | Anything about single conversations. OpenAI says it doesn't share users' chats with businesses |
Even with those limits, it's the first count of AI mentions that comes straight from the AI company itself, rather than from a paid tracker guessing from the outside. A new profile may show nothing for a while; the numbers fill in as people ask.
The $500 ad credit, read carefully
After a claim, many owners see an offer of $500 in ChatGPT advertising credit. OpenAI's ads site words it as $500 in ad credit when a new advertiser spends $500 reaching eligible users on ChatGPT's Free and low-cost Go plans, and the offer ends on 31 December 2026. So it's a match, not a gift.
The credit has no cash value, and ads don't change ChatGPT's own answers. Separately, owners of a paid ChatGPT Business workspace can claim up to $50 a month in ad credit, matched to their seat fees. Neither offer is needed to claim a profile.
Red flag: "Your ChatGPT listing will be suspended." Every new verification system brings fake verification emails, and this one involves ID photos. Expect messages that claim your profile is at risk, ask you to "re-verify" through a link, or promise a top ChatGPT spot for a fee. Open Business Hub yourself by typing chatgpt.com, never through a link in a message. OpenAI's identity check runs through Persona inside the claim flow; nobody legitimate needs your ID sent by email or chat, and nobody can sell you a spot in ChatGPT's answers.
Why crypto companies should claim before anyone else
- The "is it legit?" question. New users check exchanges, wallets and tokens with AI before they deposit. A claimed profile means ChatGPT has your verified name, website and description to work from.
- Copycats. Scam sites borrow real crypto brand names with one letter changed. A blue check on the real company gives readers something to look for, and gives ChatGPT a verified website to point to.
- Old facts. Crypto companies rename, move countries and drop products. If ChatGPT still lists a closed product or an old domain, you can now fix it at the source.
- A first-party number. The insights are the first AI-mention count that comes from the AI company itself, not a paid tracker guessing from outside.
What a crypto company should put in its profile
OpenAI hasn't published a list of business types that can't claim, so a registered crypto company with its own website and a business email on that domain can try. Expect the identity check to ask for business registration papers as well as a personal ID.
- One official website. The domain you want people to type, the same one on your app store pages and socials. Claiming by DNS on that domain also proves it's yours.
- Name, address and contact that match everywhere. The profile often starts from public listings, so fix those listings too.
- A plain description. What the product does, who it's for, and where it's offered. Put registration facts in exact words (for example, "registered as a money services business with FinCEN," if that is true). Never "licensed" unless you hold a license, no promises of safety or returns.
- Your real support channels. Fake support accounts are one of crypto's oldest scams. List the official ones so ChatGPT can repeat them.
- A teammate, not a shared login. Add your marketing lead or agency as a teammate with their own ChatGPT account. Keep the admin account with a founder.
Want our plain-English guides in one email? Join the free Sunday Briefing. And if a message about your ChatGPT listing looks off, our is this a scam? quiz takes a minute.
Google Business Profile started as a free form most owners ignored, and within a few years it decided who got the call. ChatGPT's version is one day old. The owners who claim it now will at least know what ChatGPT says about them, which is more than most know today.
ChatGPT business profile FAQ
Is it free to claim my business in ChatGPT?
Yes, for now. OpenAI doesn't charge to claim a profile or use Business Hub, and you don't need an ads account or a paid ChatGPT plan. OpenAI hasn't ruled out charging for some features later.
Will claiming my business make ChatGPT recommend it?
No. OpenAI says ChatGPT keeps making its own independent recommendations, and claiming doesn't promise higher placement or more sales. What it does give you is control over the facts ChatGPT shows and a count of mentions and clicks.
What do I need to claim my business in ChatGPT?
A ChatGPT account, a way to prove the business is yours (a business phone number, a business email, access to your website's DNS, or a Shopify store), and a government ID for the Persona identity check that follows.
How long does verification take?
The phone and email routes send a code in minutes. A DNS record can take from minutes to a day to show up. After you submit, OpenAI reviews the claim and emails you, and some owners report waiting more than a day.
Can my marketing agency claim my business for me?
The owner or an authorized representative should make the claim and pass the identity check. After that, the admin can add teammates and give an agency access to manage the profile, each with their own ChatGPT account. Don't hand your login to anyone.
Is the $500 ChatGPT ad credit free money?
No. OpenAI's offer gives new advertisers $500 in ad credit when they spend $500 on ChatGPT ads, and it ends on 31 December 2026. The credit has no cash value, and the ads reach only people on ChatGPT's Free and Go plans.
Can a crypto business claim a ChatGPT profile?
OpenAI hasn't published a list of blocked business types, so a registered crypto company with a real website and a business email can try. Expect the identity check to ask for business registration papers, and never put price claims or return promises in the description.
Updated 12 November 2026. Sources: OpenAI announcement, OpenAI help: setting up your business, OpenAI ads, Search Engine Land, The Next Web.
